Complete Programmatic Ads , Google and Meta Ads

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Complete Programmatic Ads , Google and Meta Ads

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Description

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Important Note

This course contains 3 different course (DV360, CM360 and DMP). If you have both those course individually, there is no additional lessons in this course

Requirements

• No experience required. The course starts from basics
• Preferable to know basic digital marketing terminology

Who this course is for?

• This course is for someone who wants to get into Programmatic Advertising and learn from scratch
• New and Existing digital marketers who want to step in Programmatic Advertising with hands on knowledge and real industry insights and strategies
• If you are looking for a fundamentals knowledge of Programmatic platforms and real step by step UI guide

Why this course?

• This course is a complete package to learn programmatic advertising. If you finish this course, there literally is not much left to learn except other DSPs and platforms, which are quite similar or have less features than DV360, CM360, and Oracle BlueKai
• I have designed this course after 10 years of experience in programmatic Advertising
• This still is the only complete and structured course on DV360, CM360 and DMP available on Internet with real UI guidance

Why learn programmatic Advertising?

• If you are new to Digital marketing career, Programmatic advertising is the most in-demand, least saturated and highest paid skill
• if you are an existing digital marker, you would know how programmatic advertising channel is considered to be the epitome of paid media skills

What will you learn?

Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem

Section 1:

Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem

Section 2:

Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:

1. Difference between DV360 and Google Ads and why should advertisers switch to DV360

2. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items

3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports

4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns

5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaign

Section 3:

Once we have a clear understanding of the above, we will learn about one of the most talked about platforms – DMPs or Data Management Platforms:

1. I will explain what a DMP is

2. Take you through one of the largest DMPs – Oracle Bluekai

3. Step by step show you how to create Audiences and Execute/Extract them

Section 4:

1. Complete understanding of CM360

2. Uses and benefits of CM360

3. How it fits in programmatic ecosystem

4. Trafficking workflow

5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives

6. How to setup floodlight configuration

7. How to create Remarketing campaigns

 

Overall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultant 

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